Thanks for the research:

http://innerdaemon.wordpress.com/2010/04/10/sorry-adobe-you-screwed-yourself/

“Innovate or die bitches”. Indeed.

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Is this what is going on here?

Apple and Microsoft is currently rejecting Adobes ambition as platform vendor. Not surprisingly.

But Google is not. ChromeOS and Flash recently warmed up to each other. ChromeOS will allow 3rd party developers to write webapps or use the Flash platform.

Android will soon allow 3rd party developers to write webapps, use the Java platform or use the Flash platform.

And suddenly ChromeOS and Android no longer seem so isolated. They can run the same apps. Flash Apps.

And what are the Adobe toolchain used for a lot …. ahem … ads!!

What is Microsoft and Apple doing? Moving into ads. So why wouldnt Google move into platforms.

Flash would also fit the bill perfectly for putting more finish on Google Office (and Wave :-))

I have no idea … but it wouldnt be that surprising if it happened.


Adobe used to be a provider of good crossplatform webdeveloper tools. Really.

But instead of building on this success Adobe has decided itself a platform vendor. And in doing so it is in direct competition with Apple. Is it surprising the relationship becomes more heated? And why on earth would Apple support Adobes ambition?

The ‘open screen project’ is just Windows all over again. Same software everywhere and hardware devices has to compete on price and feature. We already have a big market for this: Netbooks. And Apple will never become HP, Acer or Dell, Adobe should know this so why they even are trying is an interesting question. To get publicity perhaps. But they do so using their customers, that is not nice.

If Adobe is interested there is still a big place in the market for good crossplatform webdeveloper tools. At least until someone else steps in and picks up the void left by Adobe.

Apple, by the way, provide a very good webapp implementation but no tools. They in fact provide some very complete and optimized implementations of the standards of the web (I dont see Flash as a standard – it is a proprietary product and as such have no place in a free and open web).

I dont see any protests coming if Adobe wanted to produce tools for this. I.e. tools fow webapps/sites that are technically uncontroversial and dont send the sites visitors away because of Adobe politics. They may very well support Flash if they detect the plugin but must handle HTML5.

But Adobe as native application experts. Like knowing how to optimize code for each iteration of the Apple A4 processor. Naaah, I think I’ll stick with Apple on that one thanks.

Currently Adobe has lost me as a customer. Too much politics. And I dont need another platform vendor. But I do have the budget and need for focused good quality web tools that produce websites/apps that work on all standardsbased webrenderers – anyone know where to start looking?



Apple provides a cross-platform interface. A very good implementation in fact. This is to build a web application.

And for the developer ready to use the device to its limits they provide access to the same level as their own applications. The native apps. The XCode toolset. They provide low-level access (much lower level than Android or WinPhone7) so Apple *must* provide guidance – we are not talking au unlimited desktop computer here, we are talking about a resource limited consumer device.

Adobe proovides cross-platform tools and when were they ever more than a web-app company? When did Adobe become experts in how to best optimize code for the Apple A4 processor?

I think Apple would more than welcome Adobe tools for the web-app interface. Apple provides an almost complete support for the relevant standards.

Why not give Adobe what they and their noisy bunch what they ask?

Because that would just result in a Windows-type situation with the same bland applications on every device. And a race towards zero on hardware. This market already exist: the Netbook market. As a developer I am with Apple, I am prepared to go the extra mile to produce a great product. There are others who are not – well, there are more Netbooks sold than iPads so why are they bitchin at Apple? They should be busy building for the much larger Netbook market?


Some people (from Adobe) say this technology of Adobe builds native iPhone-OS apps.

This is completely wrong and they know it. Why do I know that? Because their CTO Kevin Lynch admits it. The Flash -> iPhone product just packages the same murky Flash Runtime together with the app and dress it up to appear as a naive app.

Listen to Kevin Lynch (Adobe’s Chief Tech Officer) in an interview on allthingsd.com in february:

“since we are not allowed to install the flash runtime in the operating system we are basically packaging it with the app”

http://kara.allthingsd.com/20100409/lets-go-to-the-videotape-before-adobe-and-apple-went-all-gosselin-on-us/

No wonder Apple goes all postal on them. Despite telling clearly that they dont want the Adobe product … Adobe is trying to sneak it in via a backdoor!!



Today no-one can build a webrenderer without being approved by the gatekeeper: Adobe Inc.

Just look at how Adobe distance itself against the maker of the JooJoo-tablet (which reported terrible performance with the new Flash 10.1): “companies who have worked with Adobe as part of the Open Screen Project are setting the bar for a great Flash experience”. JooJoo’s big mistake: they didnt “work together” with the gatekeeper.

And just look at the campaign this little monopoly mounts against the much larger Apple. And remember that Adobe has just managed to fend off Microsoft (Silverlight) pretty successfully.

I am more worried that Adobe and its web-developer followers are killing the open free web than I am worried about what Apple is doing. Apple is just interested in areas where there is money to be made – not controlling the entire web.

This entire point-at-“closed”-Apple campaign is just so people dont see what is *really* going on with the web.

Apple in-turn is trying to re-brand Adobe so you think “trouble” as soon as you hear the name. They of course have great help in this from people like John Dowdell, Larry Masinter and Lee Brimelow. Apple is starting to be successful with this.

I like the free web. That is my first priority. Its fun. Like creating software is fun. I have sold off my Adobe CS-bundle and removed all Adobe software in protest against this arrogant little corporate monopolist.

I have no trouble with Apple – sure they are a greedy corporation (and Jobs may not be nice all of the time) but their agenda is so much simpler and non-threatening. They could probably take over the world – but not with the current business model and I dont see any sign they are going to change. And I also see the business sense in what they are doing vs. their current model.

Currently all innovation seem to be happening on Apple’s platform (by both Apple and 3rd parties). So they are doing something right!



It is certainly not a good thing when it now turns out that the supposedly open web is unusable unless you are blessed with a closed proprietary Adobe product.

We have a situation where Adobe is in control of who gets to publish what. And which device will succeed or not. If the web is to be taken seriously this dependency on Flash must end. It must end quickly. Anyone should be able to build a device that surfs the web without the blessing of Adobe Inc.

As for the iPad and battery time it is probably true. Apple has built-in hardware support for decoding H.264 (its already in the iphone) which is *much* more efficient than doing it with software. But the Flash runtime is its own closed platform and uses its own software codecs.

This is another reason the web should be based on open standards. So each device maker can create and innovate his own optimizations for rendering web pages.

The present situation where Adobe has a stranglehold on everyone (and is filibustering the HTML5 process at the same time) is a disgrace.

(this is a comment to http://gawker.com/5474900/what-steve-jobs-said-during-his-wall-street-journal-ipad-demo)